Cycling Enthusiasts, Get Ready for a Greener Isle of Man TT Races
Cycling enthusiasts, mark your calendars! The Isle of Man TT Races and PE, a tech-powered utilities provider, have announced an exciting new sponsorship deal that will shape the future of this iconic event. As part of the agreement, PE will become the TT’s Official Utility and EV Energy Partner.
The partnership extends further, with PE securing the title sponsorship of the PE Superstock TT Race 2, scheduled for Friday, June 7th. But the collaboration goes beyond just branding and exposure. PE’s commitment to sustainability will help deliver a more eco-friendly TT event through a comprehensive carbon footprint assessment.
“The TT Races are committed to reducing their carbon footprint, and our partnership with PE ensures we can effectively evaluate the impact of the races and implement sustainable practices,” explained Paul Phillips, Head of Motorsport for the Isle of Man TT Races.
Neeraj Bhatia, Group CEO of PE, echoed the sentiment, stating, “As passionate advocates of sustainability, we are thrilled to help elevate the races’ green credentials through our sponsorship and sustainability programme.”
Throughout the entirety of the Isle of Man TT Races, PE will enjoy exclusive trackside branding, broadcast integration, and exposure across the event’s rapidly growing digital channels, including the TT+ Live Pass, which has transformed the fan experience since its introduction in 2022.
This exciting partnership between the Isle of Man TT Races and PE is set to redefine the future of this renowned road racing event, with a focus on sustainability and innovation. Cycling enthusiasts can look forward to an even more eco-conscious and thrilling TT experience in the years to come.
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